Registration

Get registered early to get your stuff. Win door prizes for being on time!

Social Media:
Marketing Smarts

Still sifting through endless accounts of “social media” success stories? Still wondering what they heck any of it has to do with you or your business? Stop sifting and wondering and start putting these powerful marketing tools to use for you and your business... the smart way. You’ll learn the basics of “social media” venues and more importantly, how they work to strategically tell the story of your business, products and services to millions of users.

Strategic Summit
for your Business

Create a one page plan with top priorities, clear team action items, and accountability measures to get your business heading in the right direction.

What's your next step?

Entrepreneurs and would-be business owners: talk with a business coach on how to take your ideas to the next step. How do you know if your business idea is marketable? How do you determine who is your target market and why will these customers buy from you? In this roundtable discussion, you will discuss how successful coaching clients make these and other important decisions at the critical points of your business formation and determine your next steps.

Advertising 101

Scott Farkas will be discussing the various avenues that every business owner faces when deciding how to advertise and promote their company. Learn about what to expect in pricing, how to purchase, and most importantly what to expect and how to track it.

Closing - Stump the Experts

This is your chance to stand toe-to-toe with some of the best minds in the Omaha community. Test your knowledge of technology, trivia, and facts. You definitely won’t want to miss this entertaining event. Plus we have some great door prizes!

Keynote / Lunch

Keynote Speaker to be announced

Open Source: Good for the bottom line?

Is open source good for you? We are betting it is! Learn about the various resources that are available and why your company should start moving in this direction to save yourself and your clients money.

Ventures Capital 101

John's presentation will cover the basics of angel capital, venture capital, and private equity. In addition to comparing and contrasting these types of high-risk equity capital, he will discuss non-equity alternatives that may be available for some start ups. The session will also include a discussion regarding targeted returns for each class of investor and what they seek in investments. Time will be allotted at the end of the session for audience Q&A.

Building Omaha's Creative Class Through Silicon Prairie News

Silicon Prairie News (SPN) is a website focused on highlighting and promoting the 'creative class' in and around Omaha. This includes entrepreneurs, innovators, designers, developers and more. Through the use of video, blogging, events and social media, SPN has built a large grass-roots community and is working hard to put Omaha on the map as a hub of technology, innovation and entrepreneurship. This presentation will highlight the history and momentum of SPN, with a special emphasis on 'Where do we go from here?'

Web Law Basics

Learn about issues you may not have thought about when putting content on your website. Areas will include: Intelletual Property, trademarks, Patents, Copyrights, Website Contracts, Taxes, Domain Names, Electronic Contracts, Online Secturity, and SPAM!

Web Law Case Studies

A continuation of Web Law Basics but with real life case studies. See how real life examples played out and what you should be paying attention too.

Purchasing Websites 101

Learn the ins and outs of purchasing a website in this round table discussion. Ask questions on your past experiences and what to look for in the future!

Guerilla Marketing Advertising

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

Special Session

More details to come!

Branding on and off line

Learn how branding can make an impact on your business. You know about the importance of a good logo, but what about your online presence?

Intro/Breakfast

Intro Speaker, Orientation, Mission etc.

Blogging 101

Ready... set... blog! They've been telling stories for years now, and they're still the most strategic, effective way to energize your social media marketing efforts. LEarn the basics of blogs, how to use them and most importantly, how to market and promote them. After-all, what good is telling a story if no one is listening?

IT 101

With a new or growing business, the last thing that business owners and managers want to think about is their computer systems. However, computer systems aren't just a utility that you turn on or off. They are complex systems that should be custom-fit to your business so that you can do business more efficiently and effectively. In this session, we'll talk about some of the solutions available today, and how to choose which systems and which solution providers you should be working with. This will include Business-critical applications (email, CRM, accounting, etc.), IT management models (Do-It Yourself, Managed, Hosted), and Evaluating Managed and Hosted Service Providers and other Solution Providers.

Effective PR

Public relations can make or break a business. Utilize public relations effectively to get successful business results. Leslie Kline Lukas & Associates is the only true PR firm in the region serving local, national and international clients. Co-owners Steve Kline and Joan Lukas will talk about how transparency, trust, and telling your story can grow your business. They will discuss how to work with the news media, the social media buzz, and how to put together a PR plan.

Experiences in Developing an e-Business

Interact and learn from successful e-business owners. Listen to the tales of what they learned the hard way and how you can apply it to your business.

Networking 101

Learn how to really network. A panel of experts will answer your questions and clarify the myths and delusions.