Developing an Online Store
By Joel Pape and Sally Cohen - Expand Omaha 2010 Winter Edition
An e-commerce or online store is not that different from a traditional retail store. The same basic rules apply but on a slightly different scale. The online retail business is something similar to a mall. Every competitor is a Google-search away. This causes a small problem. It is far too easy for someone to click to your competitor to purchase based on price. So what do you do?
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Will my Internet Idea Work?
By Joel Pape - Expand Omaha 2009 Fall Edition
We all have that next million-dollar idea. Whether it's for your existing business, an extension of that business or an entirely new venture, you need to answer this question: "Can I make money from it?"
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